Born in the desert, living the tradition
Sam Dunes is not a company. It is not a tour operator. It is the life work of one man—Isak—who was born in Kanoi village on the edge of the Thar Desert and has spent his entire life in these sands.
For Isak, the desert is not a tourist attraction. It is home. The camels are not props—they are his livelihood and companions. The silence, the vastness, the rhythm of desert life—these are not experiences he offers for your entertainment. They are what he knows, what he lives, and what he is willing to share with those who truly wish to understand.
This journey began not as a business, but as a way to preserve a way of life that is disappearing. Mass tourism has turned the desert into a circus—loud music, crowded camps, rushed experiences that bear no resemblance to what the desert truly is. Isak saw this happening and chose a different path.
Isak was born in Kanoi village, a small settlement on the edge of the Sam Sand Dunes. For forty years, the desert has been his classroom, his workplace, and his sanctuary.
He learned to navigate the dunes before he could read a map. He learned the rhythms of weather and seasons from watching the sky and feeling the wind. He learned the art of camel herding from his family, who have lived this way for generations.
Unlike many who have left for cities or shifted to easier work, Isak chose to stay. He chose to preserve the traditional way of desert life—not frozen in time as a museum piece, but alive, evolving, and deeply real.
Isak does not need tourism to survive. He has his camels, his land, his family. But he saw something worth sharing—the chance for people from cities and foreign countries to experience what the desert truly is.
Not filtered through entertainment. Not sanitized for comfort. But real—raw, quiet, humbling, and beautiful in ways that cannot be packaged or rushed.
He does this because it allows him to live on his own terms, in the place he loves, doing work that matters. And because every journey helps preserve the dignity of traditional desert life.
This is not a show. Isak is not playing a role. You are not watching desert life—you are briefly living it, in its real form.
You book directly with Isak. No agents, no tour companies, no middlemen taking cuts and diluting the experience.
No music, no crowds, no noise. Just the wind, the fire, and the vast silence that makes the desert what it is.
This is not a checklist of experiences. It is time—time to walk, time to sit, time to feel the weight of the desert's emptiness.
Maximum 6-8 people. Often just you and your companions. Never the tourist circus of 50+ people at commercial camps.
Pricing that respects Isak's work and sustains his livelihood. No haggling, no hidden fees, no pressure to tip.
We tell you exactly what this experience is—and what it isn't. No false promises, no exaggerations, no marketing spin.
For the desert, for the tradition, for you as a guest. This is not transactional tourism. It is shared time in a sacred place.
What you experience is real. The food, the sleeping arrangements, the silence, the difficulty—all of it is genuine.
Small numbers, minimal impact, respect for the land. Tourism that preserves rather than destroys.
Sam Dunes is located near Kanoi village, approximately 47 kilometers from Jaisalmer in Rajasthan, India. This is the western edge of the Thar Desert—remote, beautiful, and far from the overcrowded tourist spots.
Kanoi Village, Sam, Jaisalmer
Rajasthan 345001, India
47 km from Jaisalmer city
We can arrange taxi (₹800-1,000)
Book your journey with Isak and discover what the Thar Desert truly is